The importance of teamwork is something that Lise Andersson is also keen to emphasise. “Ideas are not something you work on in isolation. You develop them together. Teamwork is so valuable as everyone has their own perspective on the problem to be solved.”
“It’s a continuous process,” continues Lise. “We observe and listen to our target groups. Then we take what we have learned and create an idea that is optimised and improved until we reach the point where we know that we can really solve a relevant problem for our customers.”
Continuous development for long-lasting solutions
Over the years, TENA has developed a lot of solutions that address important and relevant problems to be solved. But there is one particular product that continues to lead the way and be continuously developed based on insights, even after 20 years – TENA Flex.
The reason for the enduring appeal of TENA Flex is the wide range of benefits it consistently delivers for the wearer and carers alike – from superior absorption and comfort to ergonomics and ease of use. And all this is made possible by some of TENA’s most effective and appreciated innovations – each one inspired by insight, designed by experts and continually refined over time.
“Even when we first released TENA Flex, we kept working to ensure the best possible fit for comfort and leakage security. So, we added a small piece of elastic at the sides to better keep it in place,” explains Mikael Andersson. “Later, caregivers told us they were worried that they were applying the product too tightly, so we added a larger piece of elastic. This provided added flexibility for an easier fit and peace of mind for caregivers. It also enabled the product to really follow the contours of the body. Eventually, this piece of elastic became ComfiStretch, which today helps TENA Flex deliver more comfort, a better fit and better leakage security for more body shapes.”
Small details can make a big difference
Like ComfiStretch, it was insight from caregivers that led to another TENA Flex innovation – FingerLift.
“Initially, some caregivers found it tricky to see where the belt opened,” explains Mikael Andersson. “Our insights team shared this with our technical specialists and R&D. The solution we came up with was the blue FingerLift tab.” “This not only made the belt opening easier to find,” continues Lotta Medailleu, Global Brand Innovation Director at TENA. “It also made the product easier to use – something that should never be underestimated.”
“Caregiving is a demanding job, so ergonomics is very important,” explains Lise Andersson. “TENA Flex is ergonomically validated and specially designed to make changing residents easier. This not only results in better care and more dignity for residents – it also saves time, helps caregivers avoid back injuries and can reduce total costs for care facilities.”
When innovations even exceed expectations
With up to 30% of nursing home residents experiencing incontinence-associated dermatitis, one crucial area that TENA continually focuses on is skin health. Skin health is all about dryness and this focus led to another TENA innovation – the Duo-Lock core.