A female pharmacist in a white coat gives incontinence advice to a mother holding a young child. Both women are holding TENA products. A female pharmacist in a white coat gives incontinence advice to a mother holding a young child. Both women are holding TENA products.

The value of partnering with TENA

There is huge potential in offering the right incontinence products. The potential to provide your customers with effective continence solutions and to grow your business. Partnering with TENA can help you maximise this opportunity.

Maximise your potential in an underpenetrated category

1 in 3 women experience bladder sensitivity and incontinence(1), but only 27% use products designed to suit their needs.(2) On average, it can take women up to 10 years to start using purpose-made protection, which can be due to stigma, shame or confusion over which products to buy. It is a similar situation for men. Today, 1 in 4 men experience some form of urine leakage(1), but only 5-7% use the right products(3).

These statistics show the scale of people living with incontinence, and the support they need in finding the right purpose-made protection. As a pharmacist, you are in a unique and trusted position to help, with around 70% of shoppers(4) preferring to buy incontinence products in pharmacies due to the pharmacist’s knowledge and assortment on offer. Data also shows that positive customer interactions are more likely to lead to more returning, loyal, customers. This means better care for your shoppers, and better business for you(4).

TENA makes incontinence simpler for you and your customers

Dealing with incontinence isn't always simple. People often don't know how to talk about it, and there are a lot of products to choose from. But it doesn't need to be complicated. When you partner with TENA, we provide tools and support material that make it easier for you to approach conversations around incontinence and recommend the right products.

How TENA can support your pharmacy

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A man looking at a tablet

E-learnings to support incontinence advice

44% of incontinence shoppers choose pharmacies because of the knowledgeable staff(4). Our education material provides useful information about incontinence so you can give shoppers the advice and reassurance they need.
Visit TENA e-learnings
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Recommending the right product is simpler with our Product Selector Tool

As many as 1 in 3 incontinence shoppers find it difficult to choose the right incontinence product(4). With our Product Selector Tool, you can better navigate our incontinence assortment and guide uncertain shoppers to the right product choice, quickly and simply.
Try Product Selector
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Two men holding and discussing a TENA product

TENA Conversation Guide makes it easier to talk to shoppers about incontinence

Almost 50% of shoppers find it difficult to talk to a pharmacist about their issues(4). Our step-by-step guide shows how to approach conversations around incontinence and includes useful questions to ask incontinence shoppers, ensuring they get the support they need.
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Women

For every stage in a woman’s life

As women age, their bodies change, increasing the likelihood of incontinence. By recommending appropriate TENA products, you can help ease these transitions.

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A pharmacist gives a male customer incontinence advice in a pharmacy

Men

Help men keep control

2 in 3 men are unaware that incontinence products for them exist(5) while stigma and shame prevent them seeking help. By raising awareness of the gender-specific product solutions available, you can help men get the products they need.

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Family carers

Better support for family carers

Family carers experience many physically, mentally, and emotionally demanding situations. Dealing with incontinence is just one of the challenges. Let’s recognize and support them together.

References:

  1. Prevalence data of incontinence based on ICS definition
  2. GFK - Global Inco Consumer Segmentation study (2019) UK, GER, FR, US, MEX
  3. Male Urinary Incontinence Prevalence Study 2013 (US, UK, DE, IT, FR, MX, RU)
  4. Focaldata: UK, PO, IT, FR, 2022
  5. Gfk. Male Consumer Journey, DE, 2012. Data on file.