A growing need for incontinence care

A quarter of men over the age of 40(1) and women over the age of 35(2) experience urine leakage. And with an increasing ageing population the prevalence is growing. That’s a significant proportion of your customers, many of whom are embarrassed to discuss their condition, and don’t use the appropriate protection(3-5). 

That means adapting their lifestyle around the condition, which has an impact on both their self-esteem and quality of life(6). But together, we can change this. 

At TENA, we have over 50 years of experience in incontinence care, and we are dedicated to opening up the conversation and helping you to provide the right products in the right way for each of your customers. 

With comprehensive training and in-store support tools that help you approach customers, as well as an innovative product range to meet every need, TENA partner you to provide tailored incontinence care that will make a real difference.

Innovative news from TENA

TENA Lady Night range with sleep easy design

The TENA Lady Night range provides the additional support that individuals require at night-time. With Triple Protection from leaks, odour and moisture, plus a new feminine design, women can stay dry, secure and confident all night long. 

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TENA Lady Night range

TENA Slip and TENA Comfort with ConfioAir™

At TENA we understand the challenges of maintaining healthy skin. The new TENA Slip and TENA Comfort with ConfioAir™ are a fully breathable innovation that are secure, comfortable and gentle on skin. 88% of all caregivers noticed skin benefits when using TENA Slip with ConfioAir™. [4]

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TENA Slip and TENA Comfort with ConfioAir™

TENA Pants

Designed to keep the wearer safe even with moderate to heavy urine leakage, TENA Pants are worn like regular underwear and are both comfortable and secure. The FeelDry™ technology rapidly absorbs large quantities of urine into the core and away from the skin, which reduces the risk of skin rashes and infections significantly.

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TENA Pants


1Irwin DE et al. Worldwide prevalence estimates of lower urinary tract symptoms, overactive bladder, urinary incontinence and bladder outlet obstruction. BJUI 2011;108:1132-1139.
2Abrams et al. Incontinence, 5th EDITION 2013. 5th International Consultation on Incontinence. Paris. February; 2012.
3Feelings about talking with relatives and/or friends about accidental urine loss; IPSOS Brand tracking, users aged 35-45 years, US, FR, DE 2010.  
4Essity Study 2013, 40+ year old men, UK, US, DE, IT, MEX, RU, self-reported methodology, Data on file, not published.
5Other solutions include female sanitary liners and products, medication, surgery, adding tissue and makeshift materials inside underwear, no solution; IPSOS Brand health tracking, users aged 35-45 years, US, FR, UK, DE, 2010. 
6ICS Continence Promotion Committee. World Continence Week. Available at: http://www.ics.org